Digital Marketing & Advertising
Full-funnel performance campaigns across search, social and programmatic.
- Paid social & search strategy
- Programmatic & display buying
- Conversion tracking & attribution
- Monthly performance reporting
Riyadh · Digital Media & Content
We drive thestories that movethe Kingdom forward.
Digital Content Driver is a Riyadh-based content, marketing and media-technology company — uniting strategy, storytelling, production and AI to build brands audiences trust.
120+
Campaigns delivered
45
Media & tech specialists
2
Languages, one voice
Riyadh · Arabic & EnglishCreate · Inspire · Innovate
The Content Driver
MEDIA · CULTURE · TECHNOLOGY
A new chapter for Saudi storytelling
Local insight. Editorial integrity. Stories that connect the Kingdom with the world.
Human creativity. Responsible technology.
Strategy, journalism and production come together to give every story purpose — in Arabic and English.
Digital contentBrand storytellingSocial mediaJournalism technologyAI mediaVideo productionAudience strategyCampaignsDigital contentBrand storytellingSocial mediaJournalism technologyAI mediaVideo productionAudience strategyCampaigns
About the company
Where content, media and technology meet.
Digital Content Driver operates at the intersection of digital content creation, advertising, social media, journalism technology and AI-powered production. We help organisations across the Kingdom plan, produce and measure content that earns attention.
Our multidisciplinary team of strategists, journalists, designers, filmmakers and engineers works from Riyadh — in Arabic and English — aligned with the ambitions of Vision 2030.
Our mission
Meaningful stories. Lasting connections.
To help organisations tell meaningful stories through culturally relevant content, thoughtful strategy and responsible technology — connecting brands with audiences in Arabic and English.
Our vision
Saudi stories. Global impact.
To be a trusted creative and technology partner shaping the future of digital media in Saudi Arabia, helping the Kingdom’s stories reach and inspire the world.
Our values
01
Create
Original, culturally fluent content in Arabic and English — produced with editorial discipline.
02
Inspire
Stories that move audiences to think, feel and act, built on genuine audience insight.
03
Innovate
Responsible adoption of AI, data and new formats to keep our clients ahead.
What we do
Eight disciplines. One integrated team.
Select any service to see what's included.
Social Media Management
Always-on community management and content for X, Instagram, TikTok, Snapchat and LinkedIn.
- Platform strategy & calendars
- Daily publishing & moderation
- Influencer partnerships
- Social listening
Content Strategy & Development
Bilingual editorial strategies that connect brand goals with audience needs.
- Audience & content audits
- Arabic/English copywriting
- Editorial governance
- SEO content programmes
Journalism Technology & Innovation
Modernising newsrooms with digital workflows, verification tools and data journalism.
- Newsroom digital transformation
- Fact-checking & verification workflows
- Data visualisation desks
- Training for editorial teams
AI-Powered Media Solutions
Responsible AI for content production — transcription, translation, summarisation and analytics.
- Arabic speech-to-text & subtitling
- Automated content repurposing
- Custom editorial assistants
- Content performance analytics
Video & Multimedia Production
From concept to final grade — brand films, documentaries, podcasts and social video.
- Creative development & scripting
- On-location & studio filming
- Post-production & motion graphics
- Podcast production
Brand Identity & Digital Communications
Distinctive identities and messaging systems built for digital-first audiences.
- Brand strategy & positioning
- Visual identity systems
- Corporate communications
- Launch campaigns
Digital Campaign Management
End-to-end management of integrated campaigns, from brief to post-campaign analysis.
- Campaign planning & budgeting
- Cross-channel coordination
- Real-time optimisation
- Post-campaign insight reports
Andarasan Rasajan
Chief Executive Officer
Leadership
A message from our Chief Executive
Andarasan Rasajan leads Digital Content Driver with more than two decades of experience across media, marketing and digital transformation in the Gulf and Asia.
Before founding DCD, Andarasan advised publishers, government entities and consumer brands on moving from traditional media to data-led, multi-platform content operations. His work spans newsroom modernisation, brand storytelling and large-scale campaign delivery.
He built DCD in Riyadh to serve a Kingdom that is rewriting its own story — and to give Saudi organisations a partner that combines editorial rigour, production craft and emerging technology under one roof.
"Content is no longer a deliverable — it is infrastructure. Our job is to help organisations in the Kingdom build that infrastructure with integrity, creativity and the best technology available."
Editorial integrity first
Every piece we publish should be accurate, purposeful and worthy of an audience's attention.
Craft meets technology
We adopt AI and automation where they elevate human creativity — never as a replacement for it.
Local insight, global standard
Rooted in Riyadh, aligned with Vision 2030, delivered to international quality.
Our team
The people behind the work
Creative direction, marketing, content strategy, journalism, video production and AI — led by specialists who know the Saudi audience.
Noura Al-Qahtani
نورة القحطانيCreative Director
Noura leads DCD's creative studio, shaping campaign ideas and visual identities for clients across retail, culture and government. Twelve years in Riyadh and Dubai agencies.
Faisal Al-Otaibi
فيصل العتيبيDigital Marketing Manager
Faisal runs paid media and performance strategy, turning audience data into measurable growth. Previously led digital acquisition for a national telecom brand.
Reem Al-Shehri
ريم الشهريSenior Content Strategist
Reem builds bilingual content strategies and editorial calendars, with a focus on Arabic-first storytelling that resonates with young Saudi audiences.
Khalid Al-Harbi
خالد الحربيHead of Journalism & Media
A former newspaper editor, Khalid oversees DCD's journalism practice — fact-checking workflows, newsroom consulting and long-form editorial projects.
Yousef Al-Mutairi
يوسف المطيريVideo Production Lead
Yousef directs and produces DCD's film work, from documentary series to brand films shot across the Kingdom's landscapes.
Omar Al-Zahrani
عمر الزهرانيAI & Technology Lead
Omar designs the AI tooling behind DCD's content pipeline — automated transcription, Arabic NLP, and data dashboards for editorial teams.
Selected work
Stories we've helped tell.
Video ProductionIllustrative project
Horizons of the North
A six-part documentary brand series filmed across AlUla and Tabuk, told through the voices of local guides.
4.2M views across platforms · 68% average completion rate
Journalism TechnologyIllustrative project
Newsroom 2.0
Redesigned editorial workflows with a live data desk, verification toolkit and AI-assisted Arabic transcription.
40% faster publishing cycle · 3× growth in digital readership
Social MediaIllustrative project
Riyadh After Dark
An always-on social campaign showcasing Riyadh's evening culture through creator-led short video.
+210K followers in 6 months · 9.4% engagement rate
MultimediaIllustrative project
Studio Sessions
A weekly bilingual podcast and video series on the future of media in the Kingdom, produced in our Riyadh studio.
Top 20 Saudi business podcast · 120K monthly listeners